Earnings model
How you earn
General framework. Actual rates and avg sale vary per product — see each product page for specifics.
⚠️ This page explains the general mechanics. The exact commission rate, attribution window, and sub-affiliate bonus vary per product — see each product's 'Where to promote → What you can earn' section for the real numbers.
The core loop
Three steps. Every time a user pays, commission lands in your account.
Share a link or QR
Promoters share the product with their unique ref code on any channel they're good at.
User pays
When a user signs up via your link and pays, the system attributes them to you automatically.
You earn commission
Every payment that user makes earns you a share — lifetime. Not just first purchase, no expiration.
Commission rules
Lifetime revenue share
Not just first order — every payment. Renewals, upgrades, add-ons all count. Exact rate varies per product.
No expiration
As long as the user keeps paying, you keep earning. No 12-month window, no cutoff.
Sub-affiliate (some products)
If a promoter you referred brings paying users, you may earn a sub-affiliate bonus. Availability and rate vary per product.
Attribution rules
Demystifying the attribution window.
- User clicks your link → the system tracks them for a set window (varies per product).
- Within that window, signups & payments on any device count for you.
- If they first pay after the window → not attributed (counts as organic).
- Industry context: traditional affiliates give 7-14 days. We typically give ~30 days — more promoter-friendly.
Settlement flow
- Request a payout once your balance hits the minimum (typically ¥200). Varies per product.
- Paid to Alipay directly — no third-party processor.
- Payouts arrive same-day or next-day after review.
- Real-time dashboard: clicks / signups / payments / pending / paid.
Real scenarios
Three playbooks — see what each could earn.
Scenario A · Class promoter
Junior, sharing in a class group
Posts the QR code with a short recommendation in a 50-person class group. 20 sign up, 12 pay. Assumes 30% rate × ¥100 avg per user.
Monthly estimate
¥360
Scenario B · Xiaohongshu reviewer
5k followers, 3 review posts
Cumulative 200 signups, 80 pay. Assumes 30% rate × ¥60 avg per user.
Monthly estimate
¥1,440
Scenario C · Zhihu long-tail
Answers on thesis-writing questions
50 answers stacked up. People keep finding them via search. Assumes 30% rate × ~50 paying users/month.
Monthly estimate
¥900
And growing — more answers, more search traffic.
Why e8w pays more than anyone else
| Dimension | Traditional affiliate | e8w |
|---|---|---|
| Commission | 5-20% one-time | Lifetime (rate varies per product) |
| Attribution | 7-14 days | 30 days |
| Settlement | Net 30-60 | Anytime over ¥200 |
| Min payout | $50-100 | ¥200 |